Window Ware dominates in Caldwell folding opener market

Three decades of technical expertise and the largest stocks in the UK, has seen Window Ware establish itself as the undisputed leader in the provision of Caldwell folding openers.

As a leading independent UK window and door hardware provider, our superior service creates a compelling offer for fabricators and commercial contractors nationwide.

“If you’re looking for folding openers, Window Ware is most definitely the place to come,” said Rich Fraser, Business Development Manager for Aluminium and Commercial, who has been instrumental in establishing the company as the foremost supplier through a seamless customer journey, strong inventory and optimised fulfilment.

"We really make it easy for customers to get exactly what they need with folding openers," argues Rich. "No box quantity restrictions, super-fast service, and you'll always be talking to someone you know and trust for quick answers."

By prioritising customer needs, Window Ware has cultivated a strong position in the Caldwell folding opener market. This has been achieved through strategic investment in both product knowledge and extensive inventory at the company’s Bedford headquarters

A long-term partnership

Window Ware's relationship with Caldwell spans many years, formalising into an official distribution partnership six years ago. "I've been selling these folding openers since their Pace days, before Caldwell's acquisition," explained Rich. “When I joined Window Ware, I brought both the product range and my expertise with me, which together formed a strong foundation for our distribution growth.”

Rich added, “Four years ago, the partnership deepened when Window Ware outlined its vision for an enhanced level of service that was geared to support businesses of all sizes with their folding opener requirements. By offering to handle technical inquiries and order fulfilment, regardless of order volume, Window Ware enabled Caldwell to focus on its core manufacturing operations. This collaborative effort has resulted in improved service for customers and mutual success for both companies.”

Technical expertise

The acquisition of Caldwell by ASSA ABLOY Group two years ago has further cemented the partnership with Window Ware. ASSA now works closely with Window Ware, leveraging their specialised knowledge to provide customers with seamless support and expert service

Technical enquiries, which are common with these kinds of complex products, are handled by a highly skilled team at Window Ware, with Rich Fraser providing expert guidance on the most intricate customer issues

"We often get calls from customers who know they need a folding opener, but aren't sure which one," said Rich Fraser. "Caldwell openers come in various step sizes and configurations, and there are even specialised types for general-purpose or high-level applications. So, we work with them to understand their specific needs and find the right solution. Whether they're dealing with a large-scale project or facing a fitting challenge, we're here to help them through it all."

Commercial success

"The success of Caldwell folding openers has proven to be a strategic springboard for Window Ware's wider commercial aluminium offering,” explained Rich.

"These openers have not only driven sales but also showcased our ability to deliver on all kinds of complex commercial projects," added Rich Fraser. "Businesses know they can rely on us for fast turnarounds, expert advice, and dependable delivery, regardless of order size.”

“This reputation for keeping projects on schedule is supported by significant stock levels across our growing commercial portfolio, ensuring businesses receive the products they need, when they need them.” Rich concluded, ‘Our agility and expertise are key differentiators, providing our customers with a competitive edge"

For more information, call 01234 242 724 or email [email protected].